The go-to Code

The ICC Advertising and Marketing Communications Code is the backbone of global advertising and marketing self-regulation for marketing and advertising professionals worldwide. It covers the entire spectrum of marketing activities including advertising to digital marketing communications, sponsorship, sales promotion and social media – a practical go-to guide, to reference anytime, anywhere.

We were delighted to be asked by ICC to collaborate with Patrick Cahill and Laura Quinn to design the new 11th edition. Our brief was to develop the Code id and design the Code itself with poster style chapter divider pages. The result is a fresh and impactful direction that works within the boundaries of ICC's new identity by Pentagram.