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CREATIVE | BRAND ASSET DESIGN | PUBLICATION DESIGN
The ICC Advertising and Marketing Communications Code is the backbone of global advertising and marketing self-regulation for marketing and advertising professionals worldwide. It covers the entire spectrum of marketing activities including advertising to digital marketing communications, sponsorship, sales promotion and social media – a practical go-to guide, to reference anytime, anywhere.
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Our brief was to develop a new Code identity and design the 11th edition itself. With poster-style concept chapter pages, the result takes ICC's new identity forward in a fresh and impactful direction.