DESIGN SNAPSHOT

A clear voice for the 2021 Alliance annual report

CONCEPT | DESIGN | PRODUCTION

As we continue to develop the Alliance’s brand in the 2021 annual report there’s a simpler tone of voice.

  • Strong and vibrant articulation of the Alliance’s focuses continues to evolve in the 2021 report. Pages are linked with a simple linear graphic – representing trade routes and intersections – that flows throughout.

  • The Alliance’s important work is vividly depicted in the 2021 Annual Report with a balanced mix of brand graphics and carefully selected images.

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