ICC Global Survey 2018 – a more readable 10th edition – Design and editorial processes working hand-in-hand
Brief: to evolve the ICC Global Survey on Trade Finance to improve the communication of its key findings and contributions; to appeal to its audience and their reading habits; to support its position as an unparalleled insight into the global trade finance industry.
More dynamic messaging and visual impact.
For the 10th edition, the skim-read was made more impactful. Punchy headlines to sections and to tables were written that captured news value and outcomes from report and highlight throughout. Introductions were written to stand out and aid readers’ understanding of the reports before they delved in.
Improved on-screen reading experience. Improved print-out format.
The on-screen read had to work harder on smaller devices. The layout also had to work just as well as a printed document.
“Knowing the project and the organization, Zephyr was the ideal partner in guiding and implementing the design evolution of this historic 10th edition of our report. Their experience, vision and diligence was key in making the publication become even more of a great read, visually and content-wise, both on screen and on paper.”
Doina Buruiana, Project Manager, Banking Commission, International Chamber of Commerce