Reporting and brand development for MP & Silva
MP & Silva has established an exemplary track record in distributing TV and media rights for sports federations, leagues, clubs and rights holders and represents some of the most important and world-class sports events. Zephyr was asked to help project the – primarily digital – MP & Silva identity across their multitude of catalogues and reports and develop a publication design to deliver data-heavy content.
We worked with the core MP & Silva brand elements and developed additional ones that would work in print as well as on screen, bringing the printed page to life. Creating good navigation within the documents was a key focus. We established a clear typographic hierarchy and introduced a family of graphic icons. Infographics and an editable mapping system were brought together in a suite of template layouts.
We continued to roll out the publication design providing ad-hoc design and production to MP & Silva and also managing print and distribution worldwide (2012-2016).