case studies

Through fresh design thinking and robust best practice, we deliver work that engages. Always relevant and always human.

Reporting and brand development for MP & Silva

MP & Silva has established an exemplary track record in distributing TV and media rights for sports federations, leagues, clubs and rights holders and represents some of the most important and world-class sports events. Zephyr was asked to help project the – primarily digital – MP & Silva identity across their multitude of catalogues and reports and develop a publication design to deliver data-heavy content.

We worked with the core MP & Silva brand elements and developed additional ones that would work in print as well as on screen, bringing the printed page to life. Creating good navigation within the documents was a key focus. We established a clear typographic hierarchy and introduced a family of graphic icons. Infographics and an editable mapping system were brought together in a suite of template layouts.

We continued to roll out the publication design providing ad-hoc design and production to MP & Silva and also managing print and distribution worldwide (2012-2016).

MP & Silva prides itself on its client services, which include the production of a series of high-end broadcasts reports and analyses that are unique in the sports media industry. Zephyr have been an integral part of this process, helping to create a high-impact and dynamic new look to these publications. They were always on hand to provide support, bring new ideas and help us tailor our reports to specific markets and clients.
— Catherine Davies, Head of Research & Intelligence, MP & Silva
Matt Collins