ZEPHYR

case studies

Through fresh design thinking and robust best practice, we deliver work that engages. Always relevant and always human.


Branding e-learning for ICC

Brief: create a clear and distinctive visual identity for ICC Academy; provide brand guidance and create brand collateral.

Challenge: position ICC Academy in the international Trade & Finance sector as the go-to place for sector training and qualification.

Process: research & brand development / design / art direction / production 

Deliverables: brand guidelines / PDF / print / video / display

Zephyr was approached by the International Chamber of Commerce to create the brand identity for its new ICC Academy based in Singapore. Its aim is to deliver education, research and development, global networking and events, all online.

We worked closely with the team at ICC to research the e-learning market place to develop an brand aesthetic to reflect the organization's values and position the academy as a leading provider of online business education for Trade & Finance.

The ICC Academy is the world business organization’s ground-breaking e-learning platform. We deliver online certification and professional development services to meet the educational needs of banks, corporates and other organisations at the forefront of international trade.

Zephyr successfully delivered the ICC Academy brand from conception and development through to its launch and beyond, providing all the brand collateral including  the academy video, the website, brand guidelines, launch and learning support material. We also worked closely with N-Educatio, providers of the Academy's interactive e-learning platform.

ICC Academy’s new curriculum on trade finance will be an important complement to the e-learning portals operated by multilateral institutions active in trade finance, including the WTO.
— ROBERTO AZEVEDO Director-General, World Trade Organization (WTO)
Matt Collins