Greening Africa’s Cities
Brief: create a concept and design a key World Bank report on Green Urban Development in Africa to influence policy makers at city and national level.
Challenge: to create a World-class report with a strong central concept, good navigation, clear and impactful data presentation.
Process: Creative concept / Design / Production
Deliverables: Print / web accessible PDF / Social media support
Greening Africa's Cities: Enhancing the Relationship between Urbanization, Environmental Assets, and Ecosystem Services
The Greening Africa’s Cities report had to be ready to be launched at the “Greening Africa’s Cities Symposium” held in Dar es Salaam, Tanzania, at which 60 journalists from all over Africa would be present…just a few weeks away.
The report points out that unique features of Africa’s urbanization – such as substantially lower per capita incomes, high reliance on biomass fuels, extensive informal settlement with poor service levels, and the exposure of cities to environmental disasters, such as floods, is putting pressure on African cities’ natural environment and eroding the value of environmental assets – their green spaces, forests, and water resources.
Without compromising our process we were able to focus our team on the task of designing this compelling report and to make sure Roland White and his team would be able to receive copies in Tanzania on time. We rapidly developed the report concept and design, managing the proofing process across several time zones to stay on-track and hit our deadline. The result is an engaging and well-structured read with polished and authoritative presentation of statistical evidence.