Zephyr | Corporate & NGO Creative

case studies

Delve a little deeper behind the project images for details of the brief, how it went , the results delivered and what our clients say.

Rethinking Trade & Finance 2017

An ICC Private Sector Development Perspective

Zephyr designed and produced Rethinking Trade & Finance 2017 (aka the ICC Global Survey), a comprehensive overview of the major regional and global trends in trade and trade finance. It is the most extensive gauge of the trends and outlook of the global trade finance industry. It aims to provide insight and analysis to help readers formulate strategy and make decisions that will advance the evolution of global trade.

This year the largest report to date, we again worked closely with the ICC team and have continued to evolve and develop its graphic language. Within the overarching ICC brand, we have focused on a clean and distinctive infographic style, striking photography and clear navigation.

Zephyr continue to be a vital creative partner; rooted in our values and trusted to deliver our message, whatever it may be, in the best way possible. Their communications experience and creativity have ensured that our key publications have projected the ICC as the leading source of guidance used by banking professionals and trade finance experts worldwide.
— David Bischof, Senior Policy Manager, Banking Commission, International Chamber of Commerce (ICC)