Advisor and catalyst for growth
Brief: create a strong and individual visual identity for Finance for Impact.
Challenge: position Finance for Impact in the international finance sector as a catalyst for change and an advocate for sustainable growth; to stand out from its peer group.
Process: brand development / design / art direction / production
Deliverables: brand guidelines / PDF / video
Finance for Impact sets its sights on success with an unwavering focus on sustainable finance for economies and organisations facing unprecedented development challenges. It is committed to social impact and excellence. Its mission is to provide expertise, global experience, and innovative thinking to strengthen the performance and impact of financial markets and the private sector in transition economies.
Finance for Impact helps clients address some of the most complex challenges in the most vulnerable countries. It is crucial for us to provide first-rate evidence and analysis that will support programs facilitating access to finance and reducing financial exclusion.
What makes their offering most compelling is that they speak the language of development institutions and that of the private sector; they understand both sides.
To support Zephyr's identity for Finance for Impact, we worked on a full suite of brand images, a range of supporting graphic elements, a slide presentation, a video sting and brand guidance that, while laying out some firm rules, also allowed for flexible growth and development. An approach in keeping with their own.