Both is better

The idea could be a word. Or it could be a graphic feature. Either way, it is the concept that writer and designers all have to work hard at to reinforce. The result is always better communication. There is far greater clarity for audiences about what they’re being told.

Where to start?

Usually the issue with internal communications is too much noise – a busy environment with too many messages going out.

Motion and meaning

We’ve commented a few times previously on the challenges of integrated reporting. In particular the need for companies to show the links they see between financial and non-financial performance and the long-term sustainability of their business.

If a company believes…

The perfect visual brief

A number of conversations we’ve had with clients over recent weeks continue to highlight how team Zephyr’s visualisation skillset can usefully be applied to a whole number of different scenarios. They all work under the basic premise that visualisation done…

Story telling in business

A recently published interview on Simply-Communicate.com with Howard Krais, Head of Communications at Ernst & Young Global Services, has attracted some lengthy comments from two people not entirely convinced at what they’re being told. (You have to register with Simply-Communicate…