Intranets fit for culture and purpose

One of our crew does some volunteering with sixth form students at a North London school and last week was slightly taken aback to hear one of them say: ‘Let’s not communicate on Facebook, I don’t go there every day.’…

Where to start?

Usually the issue with internal communications is too much noise – a busy environment with too many messages going out.

Motion and meaning

We’ve commented a few times previously on the challenges of integrated reporting. In particular the need for companies to show the links they see between financial and non-financial performance and the long-term sustainability of their business.

If a company believes…

Brand spend on top

A snippet of research we got sent by The Marketing Forum got us talking this morning. To entice us along to sell our wares at their annual clients and suppliers jamboree they shared their findings on the top product and…

Bob at McDonald’s blogs

I always really like the tone of Bob at McDonald’s blog posts. He’s the Vice President of Corporate Responsibility at the company. In his piece today he answers questions on the minds of business students at Washington University:

http://www.openfordiscussion.iupload-stage.com/default.asp?item=3047257

His…

Participation = reputation

We attended a really good conference this morning on the merging of search, social and PR. Speakers from agencies and client-side alike communicated the message that people should get on with delivering great outcomes together rather than fussing over what…

Centrica is totally hot on Twitter

If you work in corporate communications and have been trying for ages to get your client or your boss switched on to the merits of PLCs doing social media then showing them Centrica plc on Twitter may help your cause.…