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Untangling interdependencies
“…brings together material information about an organization’s strategy, governance, performance and prospects in a way that reflects the commercial, social and environmental context within which it operates.”
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Designing for business
In The Cox Review of 2005 design was described as linking creativity with innovation, as the process of shaping ideas to become practical and attractive propositions for users or customers.
Zephyr’s design process always combines consideration of both the… -
Invest in your ROI?
We’re sorry to have to break the silence on this one but we don’t know many organisations that actively measure the impact of their communications. But particularly now economic times are tough, even greater emphasis is being placed on demonstrating…
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Problem solving
Problem solving is a big part of job satisfaction for the Zephyr team, so it’s fortunate that each new project we work on brings its own particular challenges.
A brief can sometimes prescribe a solution but often we find… -
Starting conversations
The McCleod Review 2009, commissioned by the Department for Business, Innovation and Skills, established a direct correlation between employee engagement and organisational success and made recommendations for how effective engagement is sustained.
One of these recommendations signposted the ongoing…