Both is better

The idea could be a word. Or it could be a graphic feature. Either way, it is the concept that writer and designers all have to work hard at to reinforce. The result is always better communication. There is far greater clarity for audiences about what they’re being told.

Where to start?

Usually the issue with internal communications is too much noise – a busy environment with too many messages going out.

Put designers on it

A design team could resolve how the interdependencies of social, environmental and financial performance are presented. It could determine how the calculations behind performance figures are laid out.

Award winning Changing Lives – Zephyr deliver internal comms ‘Bang for bucks’

We were pleased as punch to join NOMS (National Offender Management Service) in collecting top prize at last week’s CorpComms Awards for Best Live Event created for internal audiences.

The NOMS winning event was a two-part awards ceremony (held over…

Motion and meaning

We’ve commented a few times previously on the challenges of integrated reporting. In particular the need for companies to show the links they see between financial and non-financial performance and the long-term sustainability of their business.

If a company believes…

The perfect visual brief

A number of conversations we’ve had with clients over recent weeks continue to highlight how team Zephyr’s visualisation skillset can usefully be applied to a whole number of different scenarios. They all work under the basic premise that visualisation done…

Design thinking

A recent post on the Fast Company Design site has got us worried.

www.fastcodesign.com/can-innovation-really-be-reduced-to-a-process

Have we missed the debate on the application of Design Thinking to business or was it a US concept that didn’t travel over here until…

Can I change your mind?

There’s a writing event going on that we’re sure is intended not only for writers but for anyone who uses words in business. Oh, so an incredibly large proportion of us then, and if we don’t use words in business…

Sense making visuals

Back in April we did a bit of research into communications produced for the alternative vote referendum in the UK. We saw the referendum as a once in a generation opportunity for voters to change the voting system which should…

One Word Brief – not as simple as it sounds

One of our team (on Twitter as @WiseCreative) is part of the collective called One Word Brief putting on an exhibition of the same name at The Rag Factory’s Apricot Gallery from 10-12^th June, 2011.

Described as a not-for-profit LOVE…