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Both is better
The idea could be a word. Or it could be a graphic feature. Either way, it is the concept that writer and designers all have to work hard at to reinforce. The result is always better communication. There is far greater clarity for audiences about what they’re being told.
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Put designers on it
A design team could resolve how the interdependencies of social, environmental and financial performance are presented. It could determine how the calculations behind performance figures are laid out.
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Award winning Changing Lives – Zephyr deliver internal comms ‘Bang for bucks’
We were pleased as punch to join NOMS (National Offender Management Service) in collecting top prize at last week’s CorpComms Awards for Best Live Event created for internal audiences.
The NOMS winning event was a two-part awards ceremony (held over…
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Motion and meaning
We’ve commented a few times previously on the challenges of integrated reporting. In particular the need for companies to show the links they see between financial and non-financial performance and the long-term sustainability of their business.
If a company believes…
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Visualisation has its catches
We’ve written a few times now about the benefits of visualisation as a process of summarising complexity and even defining a brief. Indeed, we’re big proponents of using images and icons to capture thinking rather than endless words – a…
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The perfect visual brief
A number of conversations we’ve had with clients over recent weeks continue to highlight how team Zephyr’s visualisation skillset can usefully be applied to a whole number of different scenarios. They all work under the basic premise that visualisation done…
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Design thinking
A recent post on the Fast Company Design site has got us worried.
www.fastcodesign.com/can-innovation-really-be-reduced-to-a-process
Have we missed the debate on the application of Design Thinking to business or was it a US concept that didn’t travel over here until…