Simple works best

We think annual reports need to start communicating again. Following ten years of corporate scandals, changes in regulation, a financial crisis then recession, and the dominance of so called ‘best practice’, annual reports have become bulky manuals that obscure their straightforward, intended purpose: To answer the question, why invest?
The Financial Reporting Council in its discussion paper, Louder than Words, proposed that annual reports should be driven by four principles of communication. They should be:
• Focused
• Open and honest
• Clear and understandable
• Interesting and engaging
We couldn’t have put it better ourselves. We will work with you to make your report well-structured, accessible, insightful and substantiated, straightforward and frank.