Designing for business

In The Cox Review of 2005 design was described as linking creativity with innovation, as the process of shaping ideas to become practical and attractive propositions for users or customers.
Zephyr’s design process always combines consideration of both the practical and the attractive and is the culmination of a rich exploration process.
Before design starts we look at industry best practice, go through benchmarking exercises and explore creative concepts without any sense of restraint. That usually means pencil on paper. It always means consultation with you to ensure that our ideas work and help to deliver your brand promise.