Centrica is totally hot on Twitter

If you work in corporate communications and have been trying for ages to get your client or your boss switched on to the merits of PLCs doing social media then showing them Centrica plc on Twitter may help your cause. They’re, like, totally hot, for an integrated energy company.

Take a quick squiz at this http://twitter.com/centricaplc and you’ll see they’ve embraced it fully, regularly tweeting and with close to 700 followers, not bad for a PLC who’s name the majority of people don’t really know.

But that’s why the Centrica Twitter is so good because they connect the corporate brand with the consumer brand that most people do know – British Gas. Plus they talk about everything from green activities to graduate recruitment, payment packages to their award winning website.

Consequently they come across as a company with loads going on, on top of their game and with a corporate office that’s truly connected to the consumer facing side of its business. That’s good news for shareholders, when a lot of corporate offices can seem surprisingly oblivious to what’s going on at the pit face of customer and employee interactions.